Now, while still massively influential, they’re being challenged by other music markets. Spotify’s total footprint will cover 178 markets with the additional countries and territories, which the company says is its biggest concentrated market expansion to date.

• Billie Eilish, left, with Finneas, was one of the artists Spotify showcased while outlining its expansion plans.
• Another major announcement was Spotify’s offering of new tools for podcasts to earn money beyond advertising revenues.
• The first, “Batman Unburied”, will release later this year as part of a set of characters whose stories will be explored via audio, including “Superman”, “Wonder Woman”, “Joker”, and “Catwoman”, among others.
• What’s more, local geography and infrastructure have significant impact on people’s ability to stream music and enjoy a service like Spotify.
• Secondly, we always maintain a healthy scepticism of what internal data is telling us.
• We consider how such features perform in different regions and which currently drive retention and conversion.

Spotify also is counting on podcasting to drive up non-music streaming on its platform. The company began investing heavily in audio a little more than two years ago by buying up a portfolio of podcast production companies and technology firms. The culmination of many of those investments is the newly announced Spotify Audience Network, which will will allow brands to advertise on podcasts, including Spotify’s originals and exclusives, both on- and off-platform. STOCKHOLM/NEW YORK – Spotify said on Monday it spotify expands to new markets customers would nearly double its market presence by launching in 85 new markets in the next few days, making the music streaming service available to more than a billion people around the world. Here’s how the music streaming service — and other digital businesses — can expand. Spotify is not only growing its business by tapping into a larger pool of potential new audiences. The company announced plans to roll out a new, higher priced subscription tier, Spotify HiFi, which will offer high-quality music streaming.

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The international expansion, which will include countries like Bangladesh, Pakistan and Nigeria, will make Spotify available to more than 1 billion people around the world who didn’t previously have access to the service. The company is also adding support for 36 languages to its platform. The new Spotify countries will have the ability to sign up for free and paid Premium plans; in select markets, Spotify will offer Individual, Family, Duo and Student Plan options too. It will be available on mobile and with its desktop web player, with some exceptions. The company will work with partners to introduce Spotify on more platforms, including TVs, speakers, wearables and cars in the coming months.

• As Spotify expands to more markets, there’s a shift that can be seen at every level of the company.
• Yet there are many nuances in music behaviours that stem from cultural variation.
• While a lousy experience can chase users away, a great experience can increase usage and build loyalty among your customers.
• In addition, Spotify’s expansion will likely accelerate the discovery of more genres like Afrobeats, Amapiano, K-Pop and Reggaeton that have earned a place in the global music scene.
• They’re lessons other companies can draw on as they compete in the burgeoning market for platform services.
• The list of markets that will be brought along in different ways is not yet available.

Spotify’s market share will still expand but these new markets aren’t going to consume the same way other markets do. Spotify is introducing its audio service in 80 markets across Asia, Africa and the Caribbean in coming days, expanding the company’s potential market by some 1 billion people. It’s thanks to our team’s diverse skills that we’re able to capture such subjective stories and consider them alongside metrics to get a full picture of what our users experience. And it’s thanks to our close collaboration with regional offices and local listeners that we’re able to set out findings in context – in a global marketplace, with an ever-changing culture and personality.

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In a blog post expanding on the news, Spotify states that its Free and Premium plans will be available across all the new markets, while in select markets, the company’s Individual, Family, Duo, and Student Plan options will be offered. The company will also make Spotify available in 36 new languages, including Romanian, Hindi and https://xero-accounting.net/ Swahili, so it supports more than 60 languages total. Introduced a high-resolution version of its music service in 2019, making it the first major subscription-streaming player to offer digital-sound quality on par with CDs. The internet giant priced its hi-fi offering at $12.99 for Prime Members and $14.99 a month for nonmembers.

• Powered by Spotify-owned Anchor, the feature will allow fans to directly support podcasters on the platform, following a boom in memberships through services like Patreon and OnlyFans.
• The company also announced dozens of new original series, including global sports shows from “The Ringer,” a slate with DC Comics, and a new show pairing former President Barack Obama with rock star Bruce Springsteen.
• The company generated 7.88 billion euros ($9.6 billion) in sales last year, the majority from subscriptions, and is now looking to increase advertising revenue.
• Irepelusa have been featured in our RADAR Andinos program—and with Spotify’s launch in their home country, their opportunities to grow their fan bases expand even further.
• We often then conduct user research studies to go deeper into issues that can’t be understood through the analysis of the internal user data alone.
• While you have the chance to learn more about the new market, you also limit risks.

There are huge variations in the cost of data packages, the speed, and reliability of internet connections and the quality of phones. So we work hard to overcome cross-regional barriers to streaming and help everyone access their music, wherever and whenever they want to. Our team brings together user researchers, market researchers, data scientists, and experts in other disciplines to identify growth opportunities and build a better understanding of the new markets we’re entering. Our approach is to start by looking for similarities across these markets, as our colleague Heli Rantavuo mentioned. Their website is now available in 62 languages, reaching 4 billion native speakers worldwide.

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Spotify has been aligned with industry trends and aims to expand its customer base in the face of the many opportunities presented by emerging markets. The company said it had more than eight million music makers and podcasters on its service, which is available on more than 2,000 different devices from smartphones and smart speakers to in-car and gaming consoles. All this untapped music energy and access to our innovative creator tools will help propel artists to new heights and empower them to turn their passion into a profession. For example, South Korea is one of the biggest markets for online gaming. If your game isn’t adapted to the local culture and taste, it won’t gain much traction. “What once was a free business that was sort of there to help supplement the growth of the premium business has now evolved into its own standalone business that is still growing and thriving,” Vogel said. Spotify’s journey to finding a successful model is applicable for digital companies today that are trying to grow their customer base through subscriptions.